I love the process of working with an idea from the first "lightbulb moment" to its big launch. As a branded content strategist, much of my portfolio lives behind the scenes—in the notes, RFPs and campaign ideas shared directly with clients. In my time as Branded Content Strategist & Editor for Motherly, I worked on campaigns for a client list that includes Target, Bayer, BabyBjorn, FTD, Dr. Brown's, Organic Valley, Paramount and many more. If that seems like a diverse group, that's because it is! Every project was an opportunity to get creative.
In addition to branded content work with Motherly, I wrote shoppable stories, reported articles, email newsletters, social media posts and promotional website copy. Outside of Motherly, I'm a regular contributor to Forbes Advisor, write branded content for Realtor.com (under the Creative Studio byline) and work with freelance clients from a variety of industries.