As tedious as blogging may sound, it serves so many important purposes as you aim to attract new eyes, provide value to loyal clients and move up the Google rankings.
But there’s no way around it: Blogs require words. Lots and lots of words. Thankfully, that’s where I come in!
Do you want to engage your
audience + Reach new customers?
“Share content on Pinterest and it will live forever!”
“Search engine optimize your website for more views!"
“Engage with followers on Facebook!”
“Redirect email readers to your website!”
-With good SEO, new readers will discover old blogs for years to come
-One blog, limitless social media promotion opportunities
-Relevant, surprising and interesting insights reinforce your authority on a subject
1. WHO IS YOUR AUDIENCE?
Before starting a new blog contact with clients, I ask them to complete my creative brief. This gives me an in-depth view of who their clients are, what they want to share with them and how they want to say it. As a copywriter, this allows me to step into clients’ shoes (or steal their voices, a la The Little Mermaid) and develop content that will appeal to their readers.
2. WHAT DO YOU WANT TO SAY?
For many would-be bloggers, this is the biggest challenge that holds them back. They just don’t know how to generate content on a regular basis and, before long, the blog they started with the best of intentions has gone stale. That’s why I believe generating good ideas is half the battle! I work with clients to outline a content calendar that locks down a blogging schedule months in advance.
3. WHAT DO YOU WANT THEM TO DO NEXT?
Blogs can serve many purposes—but the biggest of which is that they are drawing readers to your actual website. When they do that, that puts you in a powerful position! So how are you going to use this? Although the answer can vary from post to post, the key here is assigning an intention to blogging. (Or else, let’s be real, you’ll stop after two weeks.)
You can keep "start a blog, increase traffic, boost sales" on your business wish list indefinitely.
You can half-heartedly launch a blog yourself only to again neglect it after a few weeks.
Or you can recognize this for what it is: The perfect opportunity to outsource.
+ Launch package
+ Ongoing content
+ Content revisions
+ SEO consulting
+ Content calendar
+ Audience research
The way I see it, you have a few choices...