I bring more than a decade of experience working with brands all over the board—from media to product companies, from start-ups to legacy brands, from baby products to mental health solutions.
Copywriting consultant. Mom of 3. Big fan of KPIs. And I want you to leave the words to me.
As a conversion copywriter, I don’t (just) write. I start by putting on my research hat and getting to know the business, the product and the audience. That way, when I do start tapping out letters, each one of them is purposefully building your bridge between company and consumer.
Hey, I'm Emily...
We're a match if you...
+ Need an expert to define or refine your brand’s voice
+ Want to consistently connect with an engaged audience
+ Have specific goals that you need great copy to help achieve
+ Value doing a job the right way, not just the easy way
How I got here
Emily is uniquely skilled at understanding brand objectives and aligning those with content that authentically resonates with an audience. Truly, she is what anyone could want in a great copywriter: sharp, insightful and always able to produce data-driven yet artful copy that will grow your business.
Liz Tenety,
Motherly & Founding Women
Emily played a transformational role in refining and elevating our brand messaging. Her thoughtful approach helped us communicate our mission with greater clarity and authenticity, contributing to a stronger connection with our customers.
Monica Royer,
Monica + Andy
With Emily, I know I have the perfect person who can handle written projects for me so I can focus on other aspects of my business without always needing to do it all.
Elena Ringeisen,
Modern Market
I was very happy with the way Emily combined my vision with her expertise to create a great final product. Working with her was easily the best money I spent while building my website.
Kristin Bowers,
Therapy Marketing Kit
I couldn't be more happy with my decision working with Emily! She made the entire process seamless and did a great job capturing the essence of our company's brand.
Katie Moise,
ATL Pelvic Health
We absolutely loved working with Emily. It's not often you find someone so intuitive who just... gets it. She over delivered with both quality of work and time frame.
Conan Dickie,
Margaux & May
I can help...
put some purpose in that prose
Create brand voice consistency
Develop emails that sell
Dust off that old blog
Get another set of eyes
Conversion copywriting is about serving people and building loyalty
Has your team just been winging it? Let's get clear on the voice
Email marketing has bananas ROI—but only if you use it
Blogging can increase eyes on a website by more than 10x
I'm that person who catches typos and grammar errors
Let's get down to business
The combination makes me a strong copywriter who really cares about the why instead of just the how.
After studying journalism, I started my career in digital media before becoming a founding team member at Motherly. During my years with Motherly, I played numerous roles that deepened my experience with marketing, brand custodianship, writing and so much more. In that time, Motherly grew to be one of the largest, most influential parenting media companies.
While Motherly grew, so did my family–with three babies in pretty short order. With professional and personal experience to pull from, I’ve been enlisted for copywriting work by family-oriented brands Baby Einstein, Happiest Baby, Cradlewise and Monica + Andy, among other freelance clients.
Like Walmart, I call Bentonville, Arkansas, home. I work remotely with clients around the country and am available for select contract roles.
In my heart, I'm a storyteller.
In my head, I'm a perfectionist.
at your service
Thinking, “Okay, okay. But how?"
Here’s what I can do for your brand...
Audit the brand for message alignment and create voice guidelines
Use SEO insights to expand the blog library for higher search engine rankings
Build out custom email sequences that are designed to convert, retain or retarget
Craft fresh copy for your website to keep up with changing products and seasons
Great messaging is the thread that ties your brand together.
When you work with me, you are working with someone who will pour a decade+ of experience into your goals. With my unique, research-based approach to developing winning words, I have a knack for helping achieve that "aha!" moment when messaging clicks and copy converts could-be customers into loyal fans.
Ready to reach out?
Thank you!
I'll be in touch soon!
Clearly I love words—and that includes talking with you about your vision and questions. I will get back to you within two business days (likely less) with any email-friendly answers or to set up a call to discuss in more detail.
The 'getting to know you' phase
